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The Problem:
Fire up Gen Z fandom through Penguin merchandise
The Penguin Collection
The Penguin Collection is an assortment of themed products created to enhance the readers' experience.
The lineup
These include: an Unread Book Bank, a boxed candle, and a set of annotation tabs.
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We invite our readers to pick an unread book, light a candle, and tab their thoughts.
Using blender
All the product shots were generated with Blender and served to provide penguin with 3D versions of the products to be sold digitally, for applications in the Metaverse or on other digital portals
Using Video
We also used video in the work to emphasise the breadth of advertising applications that could be explored post design stage.
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