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The Problem:
Bring the TESTABLE brand into the future in a unique way, that avoids established tropes
TESTABLE's previous branding
What is Testable?
Testable helps you create a wide range of behavioral experiments and surveys in the simplest and fastest way. You kickstart the experiment using our natural language form, upload your stimuli (if any) and then use a visual editor to make any tweaks to your design. Your study can be up and ready to run in minutes! That's how Testable offers a unique combination of power, flexibility, and speed.
We found the company embodied 4 key beliefs which we used to unite its new brand direction.
Discovery
Community
Convenience
Reliability
To differentiate TESTABLE we set out that:
In an industry characterised by…
Unreliable data sources / Hard to use programs / Gate keeping processes.
Testable can rightfully claim to...
Provide easy to build tests with access to reliable participants and data.
This gives the benefit of...
An easy to use test creator, getting users to answers faster.
This fluidity and ease-of-use is how we envisioned the Testable identity moving forward.
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