Harness the association between gaming and young men to inspire change
Player 2 ... Not Found, focused on the insight that the largest demographic of those killed in motorcycle accidents were young male's.
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Video games are a prevalent shared interest in this demographic and offered a shared point of understanding for Motorcyclists and their friends who don't ride.
The Dot Matrix
The traditional dot Matrix used on motorways and in transport signage was a familiar graphical style that could easily be associated with road awareness, it also reminds consumers of the retro pixel art that has a link to the gaming sphere.
Activations
Bus stop activations allowed the public to view the road with the obscurities and field of vision issues that riders also faced.
A larger activation was created to use VR as a way to make the experience more game like, to go alongside the printed material.
Posters
For the project we were asked to create 2 posters in vertical and horizontal format to accompany any other collateral.
