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The Problem:
Create a distinctive coffee brand in the San Francisco area.
The original task was to design a thankyou card for a coffee shop in the San Francisco area so this was a mockup which explored that concept and incorporated the new logo.
The logo was then applied to a coffee bag to imagine how the business interacts with customers on a daily basis and to visualise the brand.
The aim's of the project were to:
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Communicate in a saturated market
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Incorporate iconic symbolism
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Use colours that reflect the aesthetic of the company.
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