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The Problem:
How do you engage the general public with activism in an age of desensitisation?
These sets of designs where created in response to the brief:
“Design a poster for the World wildlife fund”
This series is meant to explore how a lack of awareness and visual confrontation around these issues, makes us complicit in their actions
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Taking visual cues from the concept of redaction
Artwork
Below: Original design for turtle piece
Above: Original design for deforestisation piece
Above: Original design for Rhino piece
Above: The negative used for the Rhino piece
Mockups
Above: Deforestation billboard - mockup
Above: a poached white rhino placed in a poster - mockup
Above: A Turtle caught in a plastic bag - billboard mockup
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